Over the last few years, I’ve become obsessed with paradigm shifts: the change in mindset that’s so dramatic it can be described as a totally new way of thinking. Putting all of my focus into emotionally-charged experiences is a paradigm shift for me. I used to believe that simplicity and a friction-free experience were enough to make a product successful. But it’s more than that.

Grab people by the heart. Make them remember who they are. Show them what they can be. Change their lives and exist forever in the ether.

En Leaving Then Weeping